Why Myrtle Beach
Life on the Grand Strand
Myrtle Beach sits at the heart of South Carolina's Grand Strand — some 60 miles of coastline known for wide sandy beaches, warm weather and an easygoing coastal pace. From Palmetto Pointe, you're just minutes from the ocean and all the dining, shopping and entertainment that make this one of the Southeast's favorite destinations to both visit and call home.
Whether you love spending weekends by the water, chasing the perfect round of golf, or simply enjoying mild winters and sunny days, life on the Grand Strand has a way of feeling like a getaway every day.
Around Town
What's nearby
The Beaches
Miles of sandy Atlantic coastline for swimming, sunsets and seaside strolls, just minutes away.
Golf
The Grand Strand is a golfer's paradise, with dozens of championship courses across the area.
Shopping & Dining
From popular shopping districts to fresh seafood and local favorites, great food and finds are close at hand.
Attractions
Boardwalks, entertainment, family fun and live shows mean there's always something to do.
Schools
The area is served by Horry County Schools, along with nearby higher-education options.
Easy Access
Convenient routes connect you to work, the airport and everything the region has to offer.
The Best of Coastal Living
Vacation vibes, every day
There's a reason so many people fall in love with the Grand Strand and never leave. Living in Myrtle Beach means trading the ordinary for sunny mornings, ocean breezes and a community built around enjoying life. At Palmetto Pointe, you get all of that with the comfort of a resort-style home base to come back to.
Make Myrtle Beach your home
Ready to put down roots on the coast? Explore our floor plans and amenities, or call our leasing team at (843) 353-0515 to schedule a tour.